Cov khoom ua si yeej ib txwm yog qeb nrov ntawm Amazon. Raws li tsab ntawv ceeb toom rau Lub Rau Hli los ntawm Statista, lub ntiaj teb cov khoom ua si thiab kev ua lag luam tau kwv yees kom ncav cuag $ 382.47 billion hauv cov nyiaj tau los hauv 2021. Los ntawm 2022 txog 2026, kev ua lag luam yuav tsum muaj kev loj hlob ntawm 6.9% ib xyoos twg.
Yog li, Amazon cov neeg muag khoom tuaj yeem ua tau zoo thiab ua raws li lawv tus kheej hauv kev ua lag luam khoom ua si thoob plaws peb lub platform loj ntawm Amazon: Asmeskas, Europe, thiab Nyiv? Nov yog cov ncauj lus kom ntxaws ntxaws, nrog rau kev nkag siab ntau ntxiv rau xyoo 2023 Amazon xaiv cov khoom lag luam zoo thiab cov tswv yim.
I. Txheej txheem cej luam ntawm Overseas Toy Markets
Lub khw muag khoom ua si suav nrog ntau yam khoom lag luam, suav nrog cov menyuam yaus cov khoom ua si, kev lom zem rau cov neeg laus, thiab kev ua si ib txwm muaj. Cov menyuam roj hmab, cov khoom ua si plush, board games, thiab cov khoom siv hauv tsev yog cov kev xaiv nrov thoob plaws hnub nyoog sib txawv.
Hauv 2021, cov khoom ua si nkag mus rau 10 pawg saum toj kawg nkaus rau kev muag khoom online thoob ntiaj teb. Lub khw muag khoom ua si hauv Asmeskas tau ntsib kev loj hlob zoo ib yam, nrog kev muag khoom kwv yees ntau dua $ 74 nphom hauv xyoo 2022. Kev muag khoom hauv online ntawm cov khoom ua si hauv Nyij Pooj tau kwv yees txog $ 13.8 nphom hauv 2021.
2023 Amazon Product Selection Strategy
Raws li xyoo 2020, Amazon muaj ntau dua 200 lab tus tswv cuab Prime thoob ntiaj teb, loj hlob ntawm kwv yees li ntawm 30% txhua xyoo. Tus naj npawb ntawm Amazon Prime cov neeg siv hauv Asmeskas tau nce ntxiv, nrog ntau dua 60% ntawm cov pej xeem muaj Prime tswv cuab hauv 2021.
2023 Amazon Product Selection Strategy
Kev tshuaj xyuas Asmeskas cov khoom ua si khw muag khoom hauv peb lub xyoos dhau los qhia tias cov khoom ua si offline tau cuam tshuam loj heev thaum lub sijhawm muaj kev sib kis loj. Nrog rau kev siv sijhawm ntau hauv tsev, cov khoom ua si muag tau nce siab, ua tiav kev loj hlob zoo li peb xyoos sib law liag. Qhov tseem ceeb, kev muag khoom tau nce 13% xyoo-rau-xyoo hauv 2021, tau tsav los ntawm cov khoom xws li tsoomfwv cov nyiaj pab thiab cov cai se menyuam yaus.
2023 Amazon Product Selection Strategy
Trends nyob rau hauv cov khoom ua si qeb:
Kev xav thiab kev muaj tswv yim: Los ntawm lub luag haujlwm-ua si rau lub tsev tsim thiab cov khoom ua si, cov khoom uas txhawb kev xav thiab kev muaj tswv yim muab kev ua si tshwj xeeb thiab txhim kho kev sib raug zoo ntawm niam txiv-me nyuam.
Cov me nyuam nyob mus ib txhis: Cov tub ntxhais hluas thiab cov neeg laus tau dhau los ua cov hom phiaj tseem ceeb hauv kev lag luam khoom ua si. Cov khoom sib sau ua ke, cov duab ua yeeb yam, cov khoom ua si plush, thiab cov tsev tsim muaj cov kiv cua tshwj xeeb.
Kev paub txog kev sib raug zoo thiab ib puag ncig: Ntau lub npe tau siv cov khoom siv hauv eco los tsim cov khoom ua si, ua raws li cov hom phiaj kev loj hlob.
Multi-Channel thiab Cov Qauv Ua Lag Luam: Hauv 2021, LEGO tau tuav nws thawj lub khw online virtual khw, thaum YouTube influencers tau pab ntau dua $ 300 lab los ntawm cov yeeb yaj kiab unboxing.
Kev Nyuaj Siab: Kev ua si, kev sib tw, thiab cov khoom ua si uas yooj yim rau tsev neeg tau muab kev xav txog kev khiav tawm thaum lub sijhawm taug kev tsawg vim muaj kev sib kis.
II. Cov lus pom zoo rau kev xaiv khoom ua si ntawm US Platform
Cov Khoom Muag Khoom Muag: Cov khoom lag luam no muaj lub caij nyoog muaj zog, nrog rau qhov xav tau siab tshaj plaws thaum lub Kaum Ib Hlis thiab Kaum Ob Hlis, tshwj xeeb tshaj yog thaum Dub Friday, Cyber Monday, thiab Christmas lub sijhawm.
2023 Amazon Product Selection Strategy
Consumer Focus for Party Supplies:
Eco-friendly thiab biodegradable cov ntaub ntawv.
Txaus nyiam tsos thiab tus nqi-zoo.
Kev sib dhos yooj yim, durability, thiab tiv thaiv kev puas tsuaj.
Lub suab nrov, portability, reusability, thiab versatility.
Kev nyab xeeb, tsim nyog cua lub zog, thiab tswj tau yooj yim.
Cov Khoom Ua Si Sab Nraud: Muaj zog raws caij nyoog, nrog rau kev saib xyuas ntxiv thaum lub caij ntuj sov.
Consumer Focus for Outdoor Sports Toys:
A. Cov khoom ua si yas:
Kev sib dhos yooj yim, kev nyab xeeb, ruaj khov, thiab cov khoom tsis muaj tshuaj lom.
Detachable qhov chaw, spare qhov chaw, thiab captivating tsim.
Cov neeg siv-phooj ywg thiab tsim nyog rau niam txiv-me nyuam ua si.
Roj teeb thiab lwm yam khoom sib xws uas yuav tsum tau muaj cov lus qhia meej.
B. Dej Ua Si Cov Khoom Ua Si:
Ntim kom muaj nuj nqis thiab cov khoom loj specifications.
Tsis muaj tshuaj lom neeg kev nyab xeeb, ruaj khov, thiab tiv thaiv kom xau.
Kev suav nrog lub twj tso kua mis cua (ua kom muaj kev ruaj ntseg zoo).
Pob los tiv thaiv plam tsim kom haum rau cov hom phiaj hnub nyoog.
C. Rotating Swings:
Net lub rooj loj, qhov siab tshaj plaws load, tsim nyog muaj hnub nyoog, thiab muaj peev xwm.
Kev teeb tsa, cov txheej txheem kev nyab xeeb, thiab qhov chaw tsim nyog.
Khoom siv, kev nyab xeeb, cov khoom sib txuas tseem ceeb, ergonomic tsim.
Cov xwm txheej tsim nyog thiab kev ua si lom zem (kev ua si sab nraum zoov, picnics, kev lom zem tom qab).
D. Ua Si Tents:
Ua si lub tsev pheebsuab loj, xim, qhov hnyav (cov khoom siv hnyav), cov ntaub ntawv, tsis muaj tshuaj lom, tsis muaj ntxhiab, thiab tsis muaj teeb meem tshuaj.
Cov qauv tsim, suav qhov rais, qhov chaw ntiag tug rau cov menyuam yaus, txhawb kev ywj pheej.
Cov qauv sab hauv, hnab tshos kom muaj nuj nqis, qhov loj rau khaws cov khoom ua si, phau ntawv, lossis khoom noj txom ncauj.
Main accessories thiab installation txheej txheem (kev nyab xeeb, yooj yim), ntim txheem.
Tsev thiab Cov Khoom Ua Si Hauv Tsev: Ceev faj txog kev ua txhaum cai
2023 Amazon Product Selection Strategy
Consumer Focus for Building and Construction Toys:
Particle kom muaj nuj nqis, qhov loj me, kev ua haujlwm, cov lus qhia sib dhos pom zoo (tsis txhob ploj lawm).
Kev nyab xeeb, eco-friendliness, polished Cheebtsam yam tsis muaj ntse npoo, durability, shatter kuj.
Hnub nyoog tsim nyog tau qhia meej.
Portability, yooj yim nqa, thiab cia.
Cov qauv tsim tshwj xeeb, kev daws teeb meem daws teeb meem, cuam tshuam kev xav, kev muaj tswv yim, thiab kev txawj siv tes ua. Ceev faj txog kev ua txhaum cai lij choj.
Collectible Models – Cov khoom ua si Collectibles
2023 Amazon Product Selection Strategy
Consumer Focus for Collectible Models:
Kev txhawb nqa kev coj noj coj ua thaum ntxov ua ntej cov khoom siv peripheral, kiv cua-nyiaj txiag, siab loyalty.
Collectible enthusiasts, feem ntau yog cov neeg laus, tshuaj xyuas cov ntim, pleev xim, khoom siv zoo, thiab kev paub txog cov neeg siv khoom.
Cov ntawv txwv tsis pub dhau.
Lub peev xwm tsim thawj IP tsim tshiab; paub zoo IP kev sib koom tes yuav tsum tau tso cai muag hauv zos.
Kev Ua Haujlwm - Chaw Taws Teeb
2023 Amazon Product Selection Strategy
Consumer Focus for Hobby Toys:
Kev sib cuam tshuam ntawm lub suab, kev sib txuas hauv app, kev teeb tsa kev ua haujlwm, kev siv yooj yim, thiab daim ntawv thov scenarios.
Roj teeb lub neej, kev tswj chaw taws teeb, kev siv zog, thiab kav ntev.
Kev tswj lub tsheb tiag tiag (steering, throttle, ceev hloov), teb, cov khoom siv hlau rau kev txhim kho lub zog, kev txhawb nqa rau kev kub ceev ntau yam terrains thiab txuas ntxiv siv.
High module precision, disassembly, thiab hloov cov khoom, kev pab cuam tom qab muag.
Kev Tshawb Fawb Kev Kawm - Cov Khoom Ua Si Kev Kawm
2023 Amazon Product Selection Strategy
Consumer Focus for Educational Toys:
Cov ntaub ntawv muaj kev nyab xeeb thiab eco-phooj ywg, tsis muaj cov npoo ntse. Cheebtsam thiab kev sib txuas ruaj khov, tiv taus kev puas tsuaj thiab poob, kev nyab xeeb rau menyuam yaus.
Kov rhiab heev, cov txheej txheem sib tham sib, kev kawm thiab kev kawm ua haujlwm.
Txhawb cov me nyuam cov xim thiab lub suab cognition, kev txawj tsav tsheb, logic, thiab kev muaj tswv yim.
Cov Khoom Ua Si Pre-School rau Me Nyuam mos thiab me nyuam me
2023 Amazon Product Selection Strategy
Consumer Focus for Pre-School Toys:
Ib qho yooj yim installation thiab siv, muaj cov roj teeb accessories.
Kev nyab xeeb, eco-friendly cov ntaub ntawv, adjustable log, txaus qhov hnyav rau kev sib npaug.
Sib tham sib nta xws li suab paj nruag, teeb pom kev zoo, customizable, raws li niam txiv xav tau.
Detachable Cheebtsam los tiv thaiv kev poob lossis kev puas tsuaj, muab kev pabcuam zoo tom qab muag.
Cov khoom ua si plush
A. Cov qauv yooj yim
2023 Amazon Product Selection Strategy
Consumer Focus for Basic Plush Cov khoom ua si:
Plush cov khoom ua si loj thiab qhov hnyav, haum qhov chaw.
Mos, xis kov, tshuab washable.
Cov yam ntxwv sib tham sib (hom roj teeb), kev sib cuam tshuam zaub mov, xa mus rau cov neeg siv phau ntawv.
Plush khoom muaj kev nyab xeeb, eco-friendly, anti-static, yooj yim txij nkawm, tsis muaj shedding; ua raws li cov cai hauv zos plush cov khoom ua si kev nyab xeeb.
Haum rau cov hnub nyoog tshwj xeeb.
B. Sib tham sib Plush khoom ua si
Consumer Focus for Interactive Plush Toys:
Cov khoom siv thiab cov khoom siv kom muaj nuj nqis, cov ntawv qhia ua haujlwm qhia.
Kev sib tham sib gameplay, cov lus qhia, thiab cov yeeb yaj kiab.
Khoom plig khoom plig, ntim khoom plig.
Kev kawm thiab kev kawm ua haujlwm.
Haum rau cov hnub nyoog tshwj xeeb.
Cov lus pom zoo:
Qhia cov khoom ua haujlwm los ntawm cov yeeb yaj kiab thiab A + cov ntsiab lus.
Kev ceeb toom txog kev nyab xeeb tau qhia hauv cov lus piav qhia lossis cov duab.
Tsis tu ncua saib xyuas cov neeg siv khoom.
III. Cov Khoom Ua Si Qeb Cov Lus Pom Zoo rau European Platform
Family-Friendly Puzzle Games
2023 Amazon Product Selection Strategy
Consumer Focus for Family-Friendly Puzzle Games:
Haum rau tsev neeg ua si, feem ntau tsom rau cov menyuam yaus.
Kev kawm nrawm nrawm rau cov menyuam yaus thiab cov hluas.
Sib npaug kev koom tes los ntawm txhua tus players.
Fast-paced gameplay nrog muaj zog thov.
Kev lom zem thiab sib tham sib gameplay rau cov neeg hauv tsev neeg.
Cov Khoom Ua Si Pre-School rau Me Nyuam mos thiab me nyuam me
Txuas ntxiv kev muag khoom rau peb xyoos sib law liag! Yuav Ua Li Cas Amazon Cov Neeg Muag Khoom Ua Lag Luam Ua Lag Luam Ntau Qhov Khoom Ua Si?
Consumer Focus for Pre-School Toys:
Cov ntaub ntawv nyab xeeb.
Kev paub txog kev txawj ntse, creativity, thiab xav paub stimulation.
Tsom ntsoov rau kev txhim kho phau ntawv dexterity thiab tes-qhov muag kev sib koom tes.
Yooj yim siv nrog niam txiv-me nyuam sib tham sib gameplay.
Sab nraum zoov Cov Khoom Ua Si
2023 Amazon Product Selection Strategy
Consumer Focus for Outdoor Sports Toys:
Kev nyab xeeb, eco-phooj ywg cov ntaub ntawv, polished Cheebtsam, tsis muaj ntse npoo, durability, shatter kuj.
Qhia meej txog hnub nyoog tsim nyog.
Portable, yooj yim rau nqa, thiab khaws cia.
Cov qauv tsim tshwj xeeb, cov yam ntxwv ntawm kev kawm, txhawb kev xav, kev muaj tswv yim, thiab kev txawj ntse. Zam kev ua txhaum cai.
IV. Cov Khoom Ua Si Qeb Cov Lus Pom Zoo rau Japanese Platform
Cov khoom ua si yooj yim
2023 Amazon Product Selection Strategy
Consumer Focus for Basic Toys:
Cov ntaub ntawv muaj kev nyab xeeb thiab eco-phooj ywg, tsis muaj cov npoo ntse. Cheebtsam thiab kev sib txuas ruaj khov, tiv taus kev puas tsuaj thiab poob, kev nyab xeeb rau menyuam yaus.
Kov rhiab heev, cov txheej txheem sib tham sib, kev kawm thiab kev kawm ua haujlwm.
Puzzles, lom zem, piquing xav paub.
Yooj yim rau khaws, dav thaum nthuav tawm, compact thaum folded.
Cov khoom ua si raws caij nyoog thiab kev ua tiav
Consumer Focus for Seasonal and Comprehensive Toys:
Cov ntaub ntawv muaj kev nyab xeeb thiab eco-phooj ywg, tsis muaj cov npoo ntse. Cheebtsam thiab kev sib txuas ruaj khov, tiv taus kev puas tsuaj thiab poob.
Qhia meej txog hnub nyoog tsim nyog.
Yooj yim khaws cia, yooj yim los ntxuav.
V. Qho khoom ua si raws li kev ua raws cai thiab ntawv pov thawj
Cov neeg muag khoom ua si ua haujlwm yuav tsum ua raws li kev nyab xeeb hauv zos thiab cov ntawv pov thawj uas yuav tsum tau ua thiab ua raws li Amazon cov npe teev cov qauv.
2023 Amazon Product Selection Strategy
Cov ntaub ntawv xav tau rau cov khoom ua si qeb tshuaj xyuas suav nrog tab sis tsis txwv rau:
Khaws cov ntaub ntawv yooj yim thiab cov ntaub ntawv tiv tauj.
Cov npe ntawm cov khoom siv rau kev muag khoom (ASIN List) thiab cov khoom sib txuas.
Cov ntawv xa nyiaj.
Cov duab rau 6 sab ntawm cov khoom (nrog cov ntawv pov thawj, cov lus ceeb toom kev nyab xeeb, cov chaw tsim khoom lub npe, thiab lwm yam raws li kev cai hauv zos), ntim cov duab, phau ntawv qhia, thiab lwm yam.
Cov ntawv pov thawj khoom thiab cov ntawv xeem.
Kev Tshaj Tawm Txog Kev Ua Raws Cai rau Tebchaws Europe.
Thov nco ntsoov tias qhov kev txhais lus no yog muab rau kev siv thiab tej zaum yuav xav tau kev hloov kho ntxiv rau cov ntsiab lus thiab meej.
Post lub sij hawm: Aug-15-2023